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In
the year 1895, William C. Anderson moved his decade-old carriage
company from Port Huron Michigan to Detroit. Twelve years later,
the Anderson Carriage Company entered the automotive age. By the
end of 1907, Anderson had built over a hundred of his "horseless
carriages."
Production in the following years
escalated. In 1908 they quadrupled the previous years’ production.
By 1909 Anderson was building well over 600 automobiles a year,
and had purchased the Elwell-Parker Company of Cleveland, Ohio.
Elwell-Parker had previously built electric motors for the Baker
Electric Car Company.
Armed with batteries from Thomas Edison's
company, Anderson was now ready to build every aspect of his automobiles
except the tires and wheels. In 1910, production had risen to
over 1,500 automobiles a year.
Developments
abounded in the year 1911. The firm was officially renamed the
Anderson Electric Car Company, and the “Chainless” Direct
Shaft Drive was introduced to the public.
In a company sponsored test a Detroit
Electric traveled over 200 miles on a single battery charge. Despite
consistently achieving
excellent performances in endurance runs the company
always insisted that their product was not a touring car. It
was marketed as
an urban vehicle, and epically towards women drivers. It was with this
market that Detroit Electric enjoyed great commercial success. Business
boomed until the United States entered WWI.
In 1918 William Anderson retired,
and was succeeded by an Elwell-Parker employee M.S. Towson. The company
named was changed the next year
to Detroit Electric Car Company, although body production
was still under the name Anderson.
After WWI electric cars fell from
public favor and Detroit Electric remained one of the few left. During
the 1920s the company lessened
its concentration on passenger car production and
increased their focus on commercial production.
William Anderson, who had remained
a strong advocate for the company, died in November of 1929. With
the advent of the Great Depression
production plummeted. Production eventually became
on an individual-order basis. The company changed leadership again in the 1930s,
but
it never rebounded. Detroit Electric remained active until 1938.
However, before the outbreak of WWII, the most successful and famous
American electric car company ever ceased to exist. |