Jaeger 1931-1940

The Jaeger Motor Car Company produced a total of only five automobiles, including a prototype, in it’s two-year run from 1932-1933. A surviving invoice names a $587 base price, with accessories, title, license, and excise tax. The total was $650. The manufacturing cost, including a 70 horse power engine was approximately $270. This was not a bad profit considering Charles Jaeger built the prototype in his two-car garage at home, with the help of his sons.

Charles F. Jaeger had made a career out of developing new ideas. One of his earlier ideas was packaging peanut butter, lard, coffee, and other items so they could be sold on shelves in grocery stores instead of being sold over the counter. He invented a portable saw and generator, portable water pumps for fire engines and was also in the adding-machine business. Jaeger later organized a traveling baseball team featuring the pitcher Satchel Paige.

Credited with its superior handling in the corners, a Jaeger Six beat out both a Ford V-8 and a Chevrolet Six, one day in the early thirties on a two-lap spiral dirt track in Michigan. This was the result of Jaeger’s novel suspension, which included two coils in tandem at each wheel separated by the axle mounting.

Combined with the affordable price tag of under $700 and unusual maneuverability for its time, the Jaeger promised a bright future. Unfortunately Jaeger's personal finances were running low and with the country in the middle of the Great Depression, Jaeger could not secure further funding for his company. He attempted to sell his suspension idea to Chrysler, General Motors, and Ford. None were interested. The Jaeger Motor Car Company, which had incorporated in Belleville Michigan in August of 1932, did not survive the end of 1933. In 1936 Jaeger rebounded and started the Red Arrow Trailer Corporation of East Detroit Michigan.

The whereabouts of the five automobiles produced by Jaeger, including only three production vehicles, all sport coups, are unknown.

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All images courtesy of The Detroit Public Library National Automotive History Collection